Understanding the consumer behaviour of different ethnic groups can help marketers target their products and services more effectively.

Your brand is one of the most important assets you have. Cultural associations give brands powerful and often subtle associations, which if harnessed can provide real competitive advantage and differentiation. Yet all too often the cultural symbolism associated with a brand is ignored, misunderstood or not fully utilised.

Our experience of studying the consumer behaviour of many ethnic groups around the world enables us to provide advice on product and service development, marketing strategy, branding and marketing communications.

We offer a broad consultancy service that integrates our depth of experience of ethnic minorities and consumer behaviour to provide strategic insight for marketing strategy and brand planning. We conduct primary and desk research into consumers and their behaviour, audits to establish the cultural influences that affect a product or service, market development analysis to spot potential opportunities and cultural interaction analysis for service brands, where your first line people represent your brand and influence your customers perceptions.

Culture Doctors also facilitate creative workshops and advanced marketing training to help professional marketers understand the importance of the culturally sensitive issues influencing their brands.